The reason for the acquisition is to complement GU's collection of costume fabrics, and to strengthen its position as a Norwegian producer. With this acquisition, GU will cover the production of fabrics for all of Norway's national costumes.
All production and marketing of both collections will take place in Lillehammer. GU will thus continue to ensure a strong and competitive production of Norwegian national costume fabrics.
Mandal Veveri will serve the market as per usual until the 30th of November, 2015. Following the takeover, the trademark Mandal Veveri will still sell costume blankets, pillows and tablecloths by Stina Skeie.