Stories about wool fabrics made to last for generations

Wool for Generations

Wool for Generations

Bunad for Generations

Every second Norwegian national costume, Bunad, has fabrics from GU

Adore Design That Lasts

Broadway + GU

David Kaley, Associate Costume Designer for Disney's musical Frozen, explains why GU's bunad fabrics were chosen fort the costumes for the new Broadway show.

Artifort + GU

"We like to have Companies that always delivers the same quality"
- Sander van der Lande, CEO/Owner of Lande Group/Artifort

Pierre Paulin + GU

Alice Lemoine and Benjamin Paulin explains why GU's upholstery fabrics are the perfect match for Pierre Paulin's iconic designs