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Prinsdal receives the Award for Design Excellence

Prinsdal is an exclusive and innovative upholstery fabric with super stretch, made with a clear structure and depth. The choice of material, wool and mohair, makes it all the more exclusive. It is beautiful, shiny and appealing. The innovation lies in the fabric's unique elastic properties. 
The super stretch allows the fabric to be stretched over furniture so that forms can truly be emphasized. It blends nicely around double curved surfaces and gets tight, fine and fully formed. This opens up new possibilities in furniture design. The super stretch means that seams can be avoided or placed so that they are not visible. Meaning that the cost of seams can be greatly reduced and material consumption can be reduced by up to 10% compared to conventional upholstery fabrics.

The jury stated:
Durable aesthetics. The product is perceived as innovative in weaving techniques and as a new use of material. A woolen fabric with so much elasticity provides opportunities that can affect the expression of furnitures, and opens up to new, curved shapes in upholstery furniture. The jury believes the product demonstrates that all stages in the production process has worked together well in order to get the best possible result. The fabric reflects quality through durability, material, gloss, texture and weaving tradition. It has an exclusive appearance that separates the fabric from its competitors, and communicates the profile of GU in a good way. According to the jury, the product can through its innovation help strengthen the reputation of Norwegian and Scandinavian furniture design internationally.

The product is perceived as innovative in weaving techniques and as a new use of material. A woolen fabric with so much elasticity provides opportunities that can affect the expression of furnitures, and opens up to new, curved shapes in upholstery furniture.


The Jury